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Leo Panda

Senior Packaging Designer
PROFESSIONAL SUMMARY

Senior Packaging Designer with 9+ years of experience developing consumer packaged goods packaging across beauty, food, and household categories. Combines brand storytelling, structural design, and production expertise to deliver shelf impact, cost efficiency, and launch-ready artwork. Proven track record leading cross-functional packaging programs from concept through print execution and retail rollout.

SKILLS
Packaging Design
Adobe Illustrator
Art Direction
Prepress & Print Production
Structural Packaging
Brand Systems
PROFESSIONAL EXPERIENCE
Newell Brands
Consumer GoodsRetail Packaging
Chicago, IL
Senior Packaging Designer
CPGPrint Production
Mar 2020 - Present
  • Led packaging design for 4 national product lines, creating scalable visual systems that improved shelf recognition and supported a 12% year-over-year sales lift.
  • Partnered with marketing, R&D, and procurement to redesign cartons and labels, reducing material usage by 9% while maintaining brand consistency across 120 SKUs.
  • Directed artwork development, dieline review, and press checks for seasonal launches, achieving 98% on-time delivery across retail, club, and e-commerce channels.
  • Mentored two junior designers and standardized file preparation workflows, cutting revision cycles by 22% and improving handoff accuracy with external print vendors.
Target Creative
RetailPrivate Label
Minneapolis, MN
Packaging Designer
Private LabelBrand Design
Jun 2015 - Feb 2020
  • Designed packaging concepts for private label beauty and home categories, translating brand strategy into cohesive packaging systems used across more than 80 products.
  • Collaborated with copywriters, merchandisers, and production teams to launch packaging updates that shortened approval timelines by 18% and improved consistency in stores.
  • Prepared final mechanicals, color callouts, and vendor-ready files for offset and flexographic printing, helping reduce print-related errors by 25%.
  • Supported consumer review sessions and competitive audits, using insights to refine hierarchy, claims placement, and visual differentiation for key category refreshes.
EDUCATION
Milwaukee Institute of Art & Design
Graphic DesignPackaging
Milwaukee, WI
Bachelor of Fine Arts in Graphic Design
Sep 2011 - May 2015

Focused on brand identity, packaging systems, typography, and production methods for consumer-facing products.

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