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Coco Panda
Technical Product Marketing Manager
PROFESSIONAL SUMMARY
Technical Product Marketing Manager with 7+ years of experience translating complex B2B SaaS, AI, and cloud products into compelling positioning, launches, and revenue enablement. Skilled in GTM strategy, competitive intelligence, customer messaging, and cross-functional leadership. Proven record increasing pipeline, win rates, and product adoption through data-driven campaigns.
PROFESSIONAL SKILLS
Product Marketing Strategy
Go-to-Market PlanningProduct PositioningMessaging FrameworksLaunch StrategyBuyer Personas
Technical & Analytical Tools
SalesforceHubSpotGoogle AnalyticsLookerSQL Basics
Revenue Enablement & Leadership
Sales EnablementCompetitive IntelligenceExecutive PresentationsCustomer ResearchPartner Marketing
PROFESSIONAL EXPERIENCE
CloudBridge Software
B2B SaaSCloud Infrastructure
Austin, TX
Senior Technical Product Marketing Manager
GTM StrategySales Enablement
Sep 2021 - Present
- Led go-to-market strategy for three cloud automation releases, increasing qualified enterprise pipeline by 32% within two quarters.
- Built technical messaging, demos, and sales plays with product and engineering, improving competitive win rate from 41% to 52%.
- Created persona-based enablement content for 120 sales representatives, reducing average discovery-to-demo cycle time by 18%.
- Analyzed product usage and customer interviews to reposition core platform value, increasing expansion campaign response rates by 24%.
Nexora Analytics
Data AnalyticsEnterprise Software
Denver, CO
Product Marketing Manager
AI AnalyticsCompetitive Intelligence
Jun 2018 - Aug 2021
- Managed launch planning for an AI analytics module, contributing to $4.8M in sourced pipeline during the first six months.
- Developed competitive battlecards and objection-handling guides, helping account executives improve late-stage conversion by 15% year over year.
- Partnered with product managers to translate roadmap themes into customer-facing narratives for webinars, analyst briefings, and executive meetings.
- Built customer proof points from 20 interviews and case studies, increasing website solution-page conversion by 21%.
SELECTED PROJECTS
Enterprise Platform Positioning Refresh - GTM Lead
Jan 2024 - Mar 2024
- Directed positioning refresh for a technical buyer audience, aligning messaging across website, sales decks, demo scripts, and campaign assets.
- Increased target-account engagement by 27% and influenced $2.1M in pipeline within 90 days of rollout.
Competitive Intelligence Enablement Program - Program Owner
Jul 2022 - Nov 2022
- Built a competitive intelligence program covering six direct competitors, including pricing signals, feature comparisons, and field-ready talk tracks.
- Enabled sales and customer success teams to improve renewal defense and reduce competitive displacement by 13% over two quarters.
EDUCATION
University of Illinois Urbana-Champaign
MBAMarketing Strategy
Champaign, IL
Master of Business Administration
Aug 2016 - May 2018
Concentration in marketing strategy and technology commercialization.
University of Colorado Boulder
Information SystemsBusiness Analytics
Boulder, CO
Bachelor of Science in Information Systems
Aug 2010 - May 2014
Completed coursework in database systems, business analytics, and software product management.
Coco Panda
Technical Product Marketing Manager
PROFESSIONAL SUMMARY
Technical Product Marketing Manager with 7+ years of experience translating complex B2B SaaS, AI, and cloud products into compelling positioning, launches, and revenue enablement. Skilled in GTM strategy, competitive intelligence, customer messaging, and cross-functional leadership. Proven record increasing pipeline, win rates, and product adoption through data-driven campaigns.
PROFESSIONAL SKILLS
Product Marketing Strategy
Go-to-Market PlanningProduct PositioningMessaging FrameworksLaunch StrategyBuyer Personas
Technical & Analytical Tools
SalesforceHubSpotGoogle AnalyticsLookerSQL Basics
Revenue Enablement & Leadership
Sales EnablementCompetitive IntelligenceExecutive PresentationsCustomer ResearchPartner Marketing
PROFESSIONAL EXPERIENCE
CloudBridge Software
B2B SaaSCloud Infrastructure
Austin, TX
Senior Technical Product Marketing Manager
GTM StrategySales Enablement
Sep 2021 - Present
- Led go-to-market strategy for three cloud automation releases, increasing qualified enterprise pipeline by 32% within two quarters.
- Built technical messaging, demos, and sales plays with product and engineering, improving competitive win rate from 41% to 52%.
- Created persona-based enablement content for 120 sales representatives, reducing average discovery-to-demo cycle time by 18%.
- Analyzed product usage and customer interviews to reposition core platform value, increasing expansion campaign response rates by 24%.
Nexora Analytics
Data AnalyticsEnterprise Software
Denver, CO
Product Marketing Manager
AI AnalyticsCompetitive Intelligence
Jun 2018 - Aug 2021
- Managed launch planning for an AI analytics module, contributing to $4.8M in sourced pipeline during the first six months.
- Developed competitive battlecards and objection-handling guides, helping account executives improve late-stage conversion by 15% year over year.
- Partnered with product managers to translate roadmap themes into customer-facing narratives for webinars, analyst briefings, and executive meetings.
- Built customer proof points from 20 interviews and case studies, increasing website solution-page conversion by 21%.
SELECTED PROJECTS
Enterprise Platform Positioning Refresh - GTM Lead
Jan 2024 - Mar 2024
- Directed positioning refresh for a technical buyer audience, aligning messaging across website, sales decks, demo scripts, and campaign assets.
- Increased target-account engagement by 27% and influenced $2.1M in pipeline within 90 days of rollout.
Competitive Intelligence Enablement Program - Program Owner
Jul 2022 - Nov 2022
- Built a competitive intelligence program covering six direct competitors, including pricing signals, feature comparisons, and field-ready talk tracks.
- Enabled sales and customer success teams to improve renewal defense and reduce competitive displacement by 13% over two quarters.
EDUCATION
University of Illinois Urbana-Champaign
MBAMarketing Strategy
Champaign, IL
Master of Business Administration
Aug 2016 - May 2018
Concentration in marketing strategy and technology commercialization.
University of Colorado Boulder
Information SystemsBusiness Analytics
Boulder, CO
Bachelor of Science in Information Systems
Aug 2010 - May 2014
Completed coursework in database systems, business analytics, and software product management.
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