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Coco Panda

Digital Marketing Assistant
PROFESSIONAL SUMMARY

Detail-oriented Digital Marketing Assistant with 3+ years of experience supporting email, social media, paid media, and campaign reporting for B2C and B2B brands. Skilled in content scheduling, audience targeting, Google Analytics, and CRM coordination. Improved engagement, lead volume, and campaign execution speed through organized cross-functional support and data-driven marketing decisions.

SKILLS
Google Analytics
Email Marketing
Social Media Management
Meta Ads
HubSpot CRM
Content Creation
PROFESSIONAL EXPERIENCE
Chicago, IL
Northshore Home Goods
RetailE-commerce
Digital Marketing Assistant
Email MarketingSocial Media
Jun 2022 - Present
  • Managed weekly email campaign setup, segmentation, and scheduling in HubSpot, contributing to a 19% increase in click-through rate over two quarters.
  • Coordinated monthly social content calendar across Instagram, Facebook, and Pinterest, helping raise average engagement by 24% through stronger creative alignment and posting consistency.
  • Supported paid social campaigns by updating audiences, creative variations, and budgets, which helped reduce cost per lead by 14% year over year.
  • Built recurring Google Analytics and Shopify performance reports for leadership, improving campaign visibility and enabling faster promotion adjustments during key seasonal launches.
Evanston, IL
Lakeview Learning Group
EducationProfessional Services
Marketing Coordinator
CRMCampaign Reporting
Aug 2020 - May 2022
  • Assisted with campaign execution for webinars, newsletters, and landing pages, supporting a 17% increase in qualified inquiries within twelve months.
  • Wrote and scheduled social posts, email copy, and promotional blurbs, improving on-time campaign delivery and maintaining consistent brand voice across channels.
  • Maintained CRM contact lists and lead source data in HubSpot, reducing duplicate records by 28% and improving reporting accuracy for the marketing team.
  • Partnered with designers and content managers to update website banners and event pages, helping boost webinar registration conversions by 12%.
  • Tracked monthly KPI performance across email, web traffic, and social media, providing actionable insights that informed content timing and audience targeting decisions.
EDUCATION
DeKalb, IL
Northern Illinois University
BusinessMarketing
Bachelor of Science in Marketing
Aug 2016 - May 2020

Focused on digital marketing, consumer behavior, and marketing analytics.

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