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Professional Profile

Leo Panda

Senior Product Marketing Manager
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PROFESSIONAL SUMMARY

Senior Product Marketing Manager with 10+ years of experience driving B2B SaaS positioning, launches, competitive strategy, and revenue growth. Proven record partnering with product, sales, and demand generation teams to increase pipeline, improve win rates, and translate customer insight into differentiated market messaging.

PROFESSIONAL SKILLS
Go-to-Market Strategy
Product PositioningMessaging ArchitectureLaunch PlanningMarket SegmentationCompetitive Analysis
Growth & Revenue Marketing
Pipeline AccelerationDemand GenerationCustomer Lifecycle MarketingPricing and PackagingA/B Testing
Analytics & Tools
SalesforceHubSpotGoogle AnalyticsTableauLooker
PROFESSIONAL EXPERIENCE
CloudPeak Software
B2B SaaSEnterprise Technology
Austin, TX
Senior Product Marketing Manager
Go-to-MarketProduct Positioning
Sep 2021 - Present
  • Led go-to-market strategy for three AI workflow products, generating $18.4M in influenced pipeline within two quarters of launch.
  • Rebuilt positioning and messaging after 42 customer interviews, improving sales win rate against top competitors from 28% to 36%.
  • Partnered with product and sales leadership to create enablement playbooks, reducing new-rep ramp time by 25% across North America.
  • Managed launch calendar, analyst briefings, and executive narratives for a 120-person product organization supporting enterprise and mid-market segments.
  • Built Tableau dashboards tracking adoption, pipeline influence, and campaign performance, enabling quarterly roadmap decisions tied to revenue impact.
Nexora Analytics
Data AnalyticsGrowth Stage
Denver, CO
Product Marketing Manager
Sales EnablementCompetitive Intelligence
Jun 2017 - Aug 2021
  • Owned product marketing for analytics platform expansion, increasing qualified enterprise opportunities by 31% through segmented messaging and sales campaigns.
  • Developed competitive battlecards, objection handling, and demo narratives that helped improve competitive replacement revenue by $6.2M annually.
  • Launched customer evidence program with 14 case studies and webinars, raising product-page conversion rate from 4.8% to 7.1%.
  • Collaborated with demand generation on persona-based campaigns, increasing marketing-sourced pipeline contribution from 34% to 46% in one year.
EDUCATION
University of Texas at Austin
Business StrategyTechnology Marketing
Austin, TX
Master of Business Administration
Aug 2014 - May 2016

Focused on marketing strategy, business analytics, and technology commercialization.

University of Wisconsin-Madison
CommunicationsConsumer Insights
Madison, WI
Bachelor of Arts in Communication
Sep 2007 - May 2011

Graduated with emphasis in persuasive communication and consumer behavior.

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