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More>Leo Panda
Emphasis in interactive media, branding, and motion storytelling.
Interactive Art Director with 8+ years of experience leading digital-first brand campaigns, immersive web experiences, and cross-functional creative teams. Combines concept development, visual systems, and motion storytelling to deliver measurable engagement growth for consumer, retail, and entertainment clients.
Earned two Webby Honoree recognitions in 2023 for branded interactive campaigns across entertainment and retail categories.
Standardized accessibility review checkpoints across creative production, increasing team adoption from 40% to 92% within one year.
Mentored four junior designers who progressed to mid-level roles within 18 months through structured critiques and workflow coaching.
- Lead cross-functional teams across UX, motion, copy, and development to deliver immersive campaign experiences for Fortune 500 brands, improving average engagement time by 31%.
- Directed concept-to-launch creative for 18 integrated web and experiential activations annually, contributing to a 22% increase in repeat client bookings within two years.
- Built modular design systems in Figma and Adobe Creative Cloud that shortened production cycles by 27% while preserving brand consistency across digital touchpoints and installations.
- Partnered with strategists and analysts to translate audience insights into interactive storytelling frameworks, helping one flagship product launch exceed participation goals by 46%.
- Concepted and designed responsive microsites, social-first motion assets, and event visuals for consumer and entertainment accounts, increasing campaign click-through rates by 19%.
- Managed freelance illustrators, animators, and production partners across six concurrent campaigns, delivering 95% of milestones on time and within approved budget ranges.
- Presented creative rationale to clients and senior stakeholders, winning approval on first-round concepts for 70% of pitches and strengthening account expansion opportunities.
- Collaborated with front-end developers to align motion behavior, accessibility standards, and performance requirements, reducing late-stage revisions by 24% on interactive builds.
- Created the visual direction for a touch-enabled exhibition website and on-site media wall, driving 120,000 unique visits during the first six weeks.
- Coordinated prototyping with developers and content teams to optimize transitions, navigation, and accessibility, achieving a 98 Lighthouse accessibility score before launch.
- Led creative development for a mobile-first AR campaign that lifted product dwell time by 34% and generated 2.1 million earned social impressions.
- Defined art direction guidelines, interaction states, and asset pipelines that enabled rapid adaptation across three seasonal launches without increasing production headcount.
Leo Panda
Emphasis in interactive media, branding, and motion storytelling.
Interactive Art Director with 8+ years of experience leading digital-first brand campaigns, immersive web experiences, and cross-functional creative teams. Combines concept development, visual systems, and motion storytelling to deliver measurable engagement growth for consumer, retail, and entertainment clients.
Earned two Webby Honoree recognitions in 2023 for branded interactive campaigns across entertainment and retail categories.
Standardized accessibility review checkpoints across creative production, increasing team adoption from 40% to 92% within one year.
Mentored four junior designers who progressed to mid-level roles within 18 months through structured critiques and workflow coaching.
- Lead cross-functional teams across UX, motion, copy, and development to deliver immersive campaign experiences for Fortune 500 brands, improving average engagement time by 31%.
- Directed concept-to-launch creative for 18 integrated web and experiential activations annually, contributing to a 22% increase in repeat client bookings within two years.
- Built modular design systems in Figma and Adobe Creative Cloud that shortened production cycles by 27% while preserving brand consistency across digital touchpoints and installations.
- Partnered with strategists and analysts to translate audience insights into interactive storytelling frameworks, helping one flagship product launch exceed participation goals by 46%.
- Concepted and designed responsive microsites, social-first motion assets, and event visuals for consumer and entertainment accounts, increasing campaign click-through rates by 19%.
- Managed freelance illustrators, animators, and production partners across six concurrent campaigns, delivering 95% of milestones on time and within approved budget ranges.
- Presented creative rationale to clients and senior stakeholders, winning approval on first-round concepts for 70% of pitches and strengthening account expansion opportunities.
- Collaborated with front-end developers to align motion behavior, accessibility standards, and performance requirements, reducing late-stage revisions by 24% on interactive builds.
- Created the visual direction for a touch-enabled exhibition website and on-site media wall, driving 120,000 unique visits during the first six weeks.
- Coordinated prototyping with developers and content teams to optimize transitions, navigation, and accessibility, achieving a 98 Lighthouse accessibility score before launch.
- Led creative development for a mobile-first AR campaign that lifted product dwell time by 34% and generated 2.1 million earned social impressions.
- Defined art direction guidelines, interaction states, and asset pipelines that enabled rapid adaptation across three seasonal launches without increasing production headcount.
