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Coco Panda

Brand Marketing Assistant
PROFESSIONAL SUMMARY

Brand Marketing Assistant with 3+ years of experience supporting integrated campaigns, content execution, event coordination, and market research for consumer and retail-focused brands. Skilled at managing cross-functional timelines, tracking campaign performance, and maintaining brand consistency across digital and in-person channels. Known for improving execution speed, vendor coordination, and reporting accuracy in fast-paced marketing environments.

SKILLS
Campaign Coordination
Brand Guidelines
Social Media Marketing
Market Research
Microsoft Excel
Canva
PROFESSIONAL EXPERIENCE
Luma Retail Group
Consumer GoodsRetail Marketing
Chicago, IL
Brand Marketing Assistant
Campaign ExecutionBrand Support
Jul 2022 - Present
  • Supported execution of 12 seasonal brand campaigns annually, coordinating creative approvals, production timelines, and launch calendars that improved on-time delivery from 82% to 96%.
  • Managed social content scheduling and asset tracking across Instagram, Facebook, and email, helping increase average campaign engagement by 18% over 12 months.
  • Compiled weekly competitor and customer trend reports for brand managers, providing insights that informed promotional messaging and contributed to a 9% lift in click-through rates.
  • Coordinated vendor shipments, event materials, and in-store signage for 25 regional activations, reducing fulfillment errors by 20% through tighter checklist controls.
  • Maintained brand asset library and updated marketing trackers, improving file retrieval speed for internal teams and agency partners during fast-turn campaign cycles.
North Shore Lifestyle Media
MediaLifestyle Brands
Evanston, IL
Marketing Coordinator
Content MarketingClient Campaigns
Aug 2020 - Jun 2022
  • Assisted with promotional campaigns for local brand partners, coordinating deliverables across digital ads, sponsored content, and events for more than 15 accounts.
  • Created campaign recap reports using Excel and platform analytics, helping account leads present performance results that supported a 92% client renewal rate.
  • Worked with designers and editors to proof marketing materials for brand consistency, reducing revision rounds by 17% through clearer asset organization.
  • Researched audience behavior and competitor promotions to support pitch decks, contributing insights used in proposals that generated $120K in new business.
  • Supported event marketing logistics, attendee communication, and post-event follow-up for six branded community events with average attendance above 200 guests.
EDUCATION
Illinois State University
MarketingBusiness
Normal, IL
Bachelor of Science in Marketing
Aug 2016 - May 2020

Focused on brand management, consumer behavior, and integrated marketing communications.

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