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Marketing communications leader with 12+ years of experience building integrated brand, PR, executive communications, content, and demand-generation programs for B2B technology and professional services companies. Skilled at aligning messaging, media strategy, and cross-functional teams to strengthen market awareness, pipeline influence, and stakeholder trust.
Created a CEO and C-suite thought leadership platform that secured national speaking opportunities and increased executive media mentions across priority industry outlets.
Standardized messaging, content review, and campaign approval processes across marketing, sales, product, and communications teams to improve consistency and speed.
Coached managers and specialists across PR, content, social, and internal communications, strengthening team retention, accountability, and leadership bench depth.
- Led integrated communications strategy across PR, content, social, and executive messaging, increasing aided brand awareness by 28% in target enterprise segments.
- Directed product launch communications for three cloud security offerings, generating 42 qualified analyst and media briefings within six months.
- Partnered with demand generation and sales leaders to align messaging across campaigns, improving marketing-influenced pipeline contribution by 31% year over year.
- Managed a $1.8M communications budget and agency roster, reducing external spend by 14% while improving campaign delivery timelines.
- Built internal communications cadence for 900 employees, raising quarterly engagement survey scores on strategic clarity from 71% to 84%.
- Developed annual communications plans supporting five industry practices, increasing earned media placements by 46% across regional and national business publications.
- Repositioned corporate messaging after a major acquisition, enabling sales teams to communicate combined capabilities consistently across 120 client-facing presentations.
- Launched a thought leadership content program featuring research reports and webinars, growing subscriber engagement by 38% within one year.
- Supervised a team of six communications professionals, establishing editorial workflows that reduced content production cycle time from 21 days to 12 days.
Emphasis in strategic communication, media writing, and public relations.
Focused on marketing strategy, organizational leadership, and data-driven decision making.
Marketing communications leader with 12+ years of experience building integrated brand, PR, executive communications, content, and demand-generation programs for B2B technology and professional services companies. Skilled at aligning messaging, media strategy, and cross-functional teams to strengthen market awareness, pipeline influence, and stakeholder trust.
Created a CEO and C-suite thought leadership platform that secured national speaking opportunities and increased executive media mentions across priority industry outlets.
Standardized messaging, content review, and campaign approval processes across marketing, sales, product, and communications teams to improve consistency and speed.
Coached managers and specialists across PR, content, social, and internal communications, strengthening team retention, accountability, and leadership bench depth.
- Led integrated communications strategy across PR, content, social, and executive messaging, increasing aided brand awareness by 28% in target enterprise segments.
- Directed product launch communications for three cloud security offerings, generating 42 qualified analyst and media briefings within six months.
- Partnered with demand generation and sales leaders to align messaging across campaigns, improving marketing-influenced pipeline contribution by 31% year over year.
- Managed a $1.8M communications budget and agency roster, reducing external spend by 14% while improving campaign delivery timelines.
- Built internal communications cadence for 900 employees, raising quarterly engagement survey scores on strategic clarity from 71% to 84%.
- Developed annual communications plans supporting five industry practices, increasing earned media placements by 46% across regional and national business publications.
- Repositioned corporate messaging after a major acquisition, enabling sales teams to communicate combined capabilities consistently across 120 client-facing presentations.
- Launched a thought leadership content program featuring research reports and webinars, growing subscriber engagement by 38% within one year.
- Supervised a team of six communications professionals, establishing editorial workflows that reduced content production cycle time from 21 days to 12 days.
Emphasis in strategic communication, media writing, and public relations.
Focused on marketing strategy, organizational leadership, and data-driven decision making.
