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More>Leo Panda
Regional Marketing Director with 12+ years of experience leading multi-market strategy, demand generation, brand activation, and sales-aligned campaigns across B2B and consumer channels. Skilled at managing regional teams, multimillion-dollar budgets, agency partners, and executive stakeholders to improve pipeline contribution, market share, and customer engagement.
Built a regional marketing scorecard adopted by sales and executive leadership to standardize campaign performance reviews across eight priority markets.
Selected to lead a national field marketing task force focused on improving brand consistency, local activation quality, and sales alignment.
Developed a market prioritization framework that improved investment decisions across high-growth territories, emerging accounts, and underpenetrated customer segments.
- Directed regional marketing strategy across 12 Midwest and Northeast markets, increasing qualified pipeline contribution by 34% within four quarters.
- Managed a $4.8M annual marketing budget, reallocating spend toward high-performing channels and improving campaign ROI by 27%.
- Partnered with sales leadership to launch account-based programs for enterprise prospects, generating 180 sales-qualified opportunities in nine months.
- Led a team of 11 marketers and agency partners, improving campaign delivery timelines by 22% through clearer governance and planning.
- Built localized messaging and event strategies for priority healthcare segments, supporting a 16% increase in regional market share.
- Oversaw field marketing programs across five states, growing regional retail revenue by 21% through localized promotions and partner campaigns.
- Launched shopper marketing initiatives with national retailers, lifting promotional conversion rates by 18% across targeted product categories.
- Analyzed market, customer, and sales data to identify expansion opportunities, contributing to 45 new retail placements within one year.
- Coordinated creative, digital, and sales teams to deliver seasonal campaigns, increasing brand engagement by 31% in priority metro areas.
Concentration in marketing strategy and organizational leadership.
Completed studies in strategic communication, consumer behavior, and business writing.
Leo Panda
Regional Marketing Director with 12+ years of experience leading multi-market strategy, demand generation, brand activation, and sales-aligned campaigns across B2B and consumer channels. Skilled at managing regional teams, multimillion-dollar budgets, agency partners, and executive stakeholders to improve pipeline contribution, market share, and customer engagement.
Built a regional marketing scorecard adopted by sales and executive leadership to standardize campaign performance reviews across eight priority markets.
Selected to lead a national field marketing task force focused on improving brand consistency, local activation quality, and sales alignment.
Developed a market prioritization framework that improved investment decisions across high-growth territories, emerging accounts, and underpenetrated customer segments.
- Directed regional marketing strategy across 12 Midwest and Northeast markets, increasing qualified pipeline contribution by 34% within four quarters.
- Managed a $4.8M annual marketing budget, reallocating spend toward high-performing channels and improving campaign ROI by 27%.
- Partnered with sales leadership to launch account-based programs for enterprise prospects, generating 180 sales-qualified opportunities in nine months.
- Led a team of 11 marketers and agency partners, improving campaign delivery timelines by 22% through clearer governance and planning.
- Built localized messaging and event strategies for priority healthcare segments, supporting a 16% increase in regional market share.
- Oversaw field marketing programs across five states, growing regional retail revenue by 21% through localized promotions and partner campaigns.
- Launched shopper marketing initiatives with national retailers, lifting promotional conversion rates by 18% across targeted product categories.
- Analyzed market, customer, and sales data to identify expansion opportunities, contributing to 45 new retail placements within one year.
- Coordinated creative, digital, and sales teams to deliver seasonal campaigns, increasing brand engagement by 31% in priority metro areas.
Concentration in marketing strategy and organizational leadership.
Completed studies in strategic communication, consumer behavior, and business writing.
