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Leo Panda

Director of Business Development
SKILLS
Strategic Partnerships
Revenue Growth
Deal Negotiation
Market Expansion
CRM & Forecasting
Cross-Functional Leadership
Business Analysis
Channel Development
Team Leadership
EDUCATION
Northwestern University, Kellogg School of Management
Top-Ranked MBAStrategy
Master of Business Administration
Evanston, ILSep 2012 - Jun 2014

Concentration in strategy, marketing, and corporate finance.

University of Wisconsin-Madison
BusinessMarketing
Bachelor of Business Administration
Madison, WISep 2004 - May 2008

Major in marketing with honors distinction.

PROFESSIONAL SUMMARY

Director of Business Development with 14+ years of experience driving strategic partnerships, market expansion, enterprise sales growth, and revenue operations. Proven record building high-value pipelines, negotiating complex agreements, and aligning cross-functional teams around measurable growth objectives. Known for translating market insights into partnership strategies that accelerate recurring revenue and customer acquisition.

KEY ACHIEVEMENTS
Created Scalable Revenue Channels

Built and scaled three new partnership channels that became repeatable revenue sources across mid-market and enterprise segments.

Executive-Level Commercial Leadership

Selected by executive leadership to lead board-level business development updates during annual planning and quarterly revenue reviews.

Improved Partnership Governance

Developed a standardized partner qualification model adopted by sales, marketing, legal, and finance teams to improve deal prioritization.

PROFESSIONAL EXPERIENCE
Northstar Cloud Solutions
Chicago, IL
B2B SaaSCloud Technology
Director of Business Development
Apr 2020 - Present
Partnership StrategyEnterprise Growth
  • Led business development strategy for enterprise SaaS partnerships, generating $18.6M in qualified pipeline and $7.4M in closed annual recurring revenue.
  • Negotiated co-sell and integration agreements with five technology partners, reducing average sales cycle length by 22% across strategic accounts.
  • Built a seven-person business development team, implementing territory plans, partner scorecards, and coaching routines that improved quota attainment to 118%.
  • Collaborated with product, legal, finance, and marketing leaders to launch two vertical expansion plays, increasing enterprise opportunity volume by 31%.
  • Presented quarterly growth plans to C-suite leadership, using Salesforce analytics and market intelligence to prioritize investment across partner channels.
Meridian Payments Group
Austin, TX
FinTechPayments
Senior Business Development Manager
Jul 2015 - Mar 2020
Channel SalesStrategic Accounts
  • Managed strategic business development for payment technology partnerships, expanding referral and reseller channels across healthcare, retail, and professional services markets.
  • Sourced and advanced $42M in total contract value pipeline by targeting enterprise accounts with clear compliance, integration, and cost-saving needs.
  • Closed multi-year partnership agreements with three national software vendors, contributing 26% year-over-year growth in partner-sourced revenue.
  • Created account-based outreach and executive briefing materials with marketing, increasing partner meeting conversion from 18% to 33% within two quarters.
  • Partnered with sales operations to refine Salesforce stages, forecast definitions, and pipeline reviews, improving monthly forecast accuracy by 19%.

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