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Popular resume picks
More>Leo Panda
Creative executive with 12+ years leading brand, content, and integrated campaign teams across consumer, lifestyle, and digital-first businesses. Built high-performing in-house creative organizations, launched multi-channel campaigns, and translated business strategy into measurable brand growth. Known for creative direction, team leadership, stakeholder alignment, and delivering work that improves engagement, conversion, and market visibility.
Led creative oversight on a branded social campaign shortlisted at Cannes Lions, elevating agency profile and helping secure two new national client relationships.
Introduced role architecture, feedback cadences, and review standards that improved annual retention across design and copy teams from 76% to 91%.
Unified fragmented visual and messaging standards into one scalable brand system adopted across marketing, product, sales, and executive communications.
- Directed a 22-person in-house creative team across design, copy, video, and production, supporting brand, growth, e-commerce, retail, and executive communications priorities.
- Rebuilt campaign development workflows and review cycles, reducing average concept-to-launch time by 31% while improving on-time delivery across seasonal and product marketing initiatives.
- Partnered with growth and merchandising leaders to launch integrated campaigns that increased paid social click-through rate 24% and improved landing-page conversion 17%.
- Led brand refresh across packaging, digital, and retail assets, strengthening visual consistency and contributing to a 14% year-over-year increase in aided brand awareness.
- Managed agency and freelancer budgets exceeding $2.1M annually, negotiating scopes and production costs that delivered 12% savings without compromising creative quality.
- Led cross-functional creative teams for lifestyle, beauty, and entertainment accounts, overseeing campaign concepts, client presentations, production planning, and final asset delivery.
- Developed multi-channel brand campaigns spanning social, video, experiential, and digital media, contributing to a 38% increase in client renewal revenue over two years.
- Mentored six art directors and copywriters through structured feedback and creative reviews, helping four earn promotions into senior-level roles.
- Collaborated with strategy and account leadership to sharpen creative briefs, improving first-round client approval rates from 54% to 73%.
- Oversaw high-visibility product launch shoots and post-production timelines, ensuring assets were delivered on schedule for national media, retail, and PR rollouts.
Focused on visual communication, brand systems, typography, and advertising concept development.
Leo Panda
Creative executive with 12+ years leading brand, content, and integrated campaign teams across consumer, lifestyle, and digital-first businesses. Built high-performing in-house creative organizations, launched multi-channel campaigns, and translated business strategy into measurable brand growth. Known for creative direction, team leadership, stakeholder alignment, and delivering work that improves engagement, conversion, and market visibility.
Led creative oversight on a branded social campaign shortlisted at Cannes Lions, elevating agency profile and helping secure two new national client relationships.
Introduced role architecture, feedback cadences, and review standards that improved annual retention across design and copy teams from 76% to 91%.
Unified fragmented visual and messaging standards into one scalable brand system adopted across marketing, product, sales, and executive communications.
- Directed a 22-person in-house creative team across design, copy, video, and production, supporting brand, growth, e-commerce, retail, and executive communications priorities.
- Rebuilt campaign development workflows and review cycles, reducing average concept-to-launch time by 31% while improving on-time delivery across seasonal and product marketing initiatives.
- Partnered with growth and merchandising leaders to launch integrated campaigns that increased paid social click-through rate 24% and improved landing-page conversion 17%.
- Led brand refresh across packaging, digital, and retail assets, strengthening visual consistency and contributing to a 14% year-over-year increase in aided brand awareness.
- Managed agency and freelancer budgets exceeding $2.1M annually, negotiating scopes and production costs that delivered 12% savings without compromising creative quality.
- Led cross-functional creative teams for lifestyle, beauty, and entertainment accounts, overseeing campaign concepts, client presentations, production planning, and final asset delivery.
- Developed multi-channel brand campaigns spanning social, video, experiential, and digital media, contributing to a 38% increase in client renewal revenue over two years.
- Mentored six art directors and copywriters through structured feedback and creative reviews, helping four earn promotions into senior-level roles.
- Collaborated with strategy and account leadership to sharpen creative briefs, improving first-round client approval rates from 54% to 73%.
- Oversaw high-visibility product launch shoots and post-production timelines, ensuring assets were delivered on schedule for national media, retail, and PR rollouts.
Focused on visual communication, brand systems, typography, and advertising concept development.
