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More>Lead Visual Designer with 8+ years of experience building brand systems, digital campaigns, and high-impact creative for SaaS and consumer-facing companies. Expert in art direction, cross-functional collaboration, and scalable design operations. Known for translating business goals into visually cohesive work that improves engagement, speed, and brand clarity.
Led visual rebrand rollout across eight product lines, improving brand consistency scores from internal audits by 31% within one year.
Built a modular campaign design framework that reduced production turnaround time by 27% across creative, growth, and product marketing teams.
Mentored and structured review standards for five designers, helping the team achieve a 92% on-time delivery rate for high-visibility launches.
- Led visual design strategy across product marketing, brand, and demand generation, delivering cohesive campaigns that increased qualified inbound leads by 22% year over year.
- Built and governed a scalable brand system for web, email, social, and sales materials, reducing design inconsistencies and cutting revision cycles by 26%.
- Managed and mentored a team of three designers, improving creative throughput by 18% through clearer feedback standards, templates, and production planning.
- Partnered with marketers, copywriters, and product leaders to launch integrated campaigns supporting four major releases and exceeding asset delivery deadlines by 95%.
- Introduced performance review checkpoints using engagement data and stakeholder feedback, helping creative concepts improve landing page conversion rates by 16%.
- Developed visual identities, campaign assets, and digital storytelling systems for client accounts in retail, beauty, and lifestyle sectors across print and digital channels.
- Collaborated with creative directors and account teams to deliver brand refresh programs that improved client campaign engagement metrics by an average of 17%.
- Designed high-volume marketing assets for paid social, email, and web, maintaining quality while reducing average production turnaround from five days to three.
- Presented creative concepts to clients and incorporated strategic feedback, contributing to a 91% client retention rate across assigned accounts.
- Directed the visual identity refresh for a flagship annual customer conference, creating campaign assets that supported a 24% increase in registration conversions.
- Established a reusable event design toolkit across web, email, social, and environmental graphics, reducing asset production time by 30%.
- Partnered with content, events, and demand generation teams to align storytelling, motion, and branded experiences across all attendee touchpoints.
- Led visual concept development for a multi-channel product launch campaign, producing landing page, email, social, and paid media assets.
- Increased click-through rate by 19% versus previous launches through stronger hierarchy, clearer messaging support, and performance-informed creative iterations.
Coco Panda
Focused on visual communication, brand systems, typography, and digital design.
Lead Visual Designer with 8+ years of experience building brand systems, digital campaigns, and high-impact creative for SaaS and consumer-facing companies. Expert in art direction, cross-functional collaboration, and scalable design operations. Known for translating business goals into visually cohesive work that improves engagement, speed, and brand clarity.
Led visual rebrand rollout across eight product lines, improving brand consistency scores from internal audits by 31% within one year.
Built a modular campaign design framework that reduced production turnaround time by 27% across creative, growth, and product marketing teams.
Mentored and structured review standards for five designers, helping the team achieve a 92% on-time delivery rate for high-visibility launches.
- Led visual design strategy across product marketing, brand, and demand generation, delivering cohesive campaigns that increased qualified inbound leads by 22% year over year.
- Built and governed a scalable brand system for web, email, social, and sales materials, reducing design inconsistencies and cutting revision cycles by 26%.
- Managed and mentored a team of three designers, improving creative throughput by 18% through clearer feedback standards, templates, and production planning.
- Partnered with marketers, copywriters, and product leaders to launch integrated campaigns supporting four major releases and exceeding asset delivery deadlines by 95%.
- Introduced performance review checkpoints using engagement data and stakeholder feedback, helping creative concepts improve landing page conversion rates by 16%.
- Developed visual identities, campaign assets, and digital storytelling systems for client accounts in retail, beauty, and lifestyle sectors across print and digital channels.
- Collaborated with creative directors and account teams to deliver brand refresh programs that improved client campaign engagement metrics by an average of 17%.
- Designed high-volume marketing assets for paid social, email, and web, maintaining quality while reducing average production turnaround from five days to three.
- Presented creative concepts to clients and incorporated strategic feedback, contributing to a 91% client retention rate across assigned accounts.
- Directed the visual identity refresh for a flagship annual customer conference, creating campaign assets that supported a 24% increase in registration conversions.
- Established a reusable event design toolkit across web, email, social, and environmental graphics, reducing asset production time by 30%.
- Partnered with content, events, and demand generation teams to align storytelling, motion, and branded experiences across all attendee touchpoints.
- Led visual concept development for a multi-channel product launch campaign, producing landing page, email, social, and paid media assets.
- Increased click-through rate by 19% versus previous launches through stronger hierarchy, clearer messaging support, and performance-informed creative iterations.
Coco Panda
Focused on visual communication, brand systems, typography, and digital design.
