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Coco Panda
Growth Product Marketing Manager
PROFESSIONAL SUMMARY

Growth Product Marketing Manager with 7+ years of experience scaling SaaS adoption, lifecycle engagement, and revenue growth. Skilled in positioning, experimentation, funnel analytics, and cross-functional launches, with a record of improving activation by 28% and increasing product-led pipeline by $4.6M.

PROFESSIONAL SKILLS
Growth Strategy & Experimentation
Growth modelingA/B testingConversion rate optimizationFunnel analysisActivation and retention strategy
Product Marketing & Customer Insights
Positioning and messagingCustomer segmentationCompetitive analysisLifecycle marketingSales enablement
Analytics & Marketing Technology
SQLLookerTableauAmplitudeGoogle Analytics 4
PROFESSIONAL EXPERIENCE
Nexora Software
B2B SaaSProduct-Led Growth
Austin, TX
Growth Product Marketing Manager
Growth StrategyProduct Marketing
Sep 2021 - Present
  • Led growth marketing strategy for a self-serve analytics product, increasing trial-to-paid conversion from 14% to 21% within three quarters.
  • Partnered with product and data teams to launch 18 experiments across onboarding, pricing prompts, and lifecycle messaging, improving activation by 28%.
  • Built segmentation and messaging framework for mid-market buyers, contributing $4.6M in qualified pipeline and 19% higher demo request quality.
  • Developed competitive positioning, launch briefs, and enablement assets for three major releases, reducing sales ramp time by 25%.
  • Managed dashboard reporting in Looker and Amplitude, translating funnel insights into quarterly roadmap recommendations for product leadership.
BrightCart Commerce
E-Commerce TechnologyMarketing Automation
Denver, CO
Product Marketing Manager
Lifecycle MarketingCustomer Insights
Jun 2018 - Aug 2021
  • Owned lifecycle campaigns for merchant onboarding and expansion, increasing 90-day product adoption by 24% across 12,000 active accounts.
  • Conducted customer interviews and win-loss analysis to refine messaging, improving landing page conversion by 31% across paid acquisition channels.
  • Collaborated with demand generation and sales teams on vertical campaigns, generating $2.1M in influenced annual recurring revenue.
  • Created product usage dashboards using SQL and Tableau, identifying churn-risk behaviors that informed retention plays and reduced churn by 11%.
EDUCATION
The University of Texas at Austin
Business AnalyticsMarketing Strategy
Austin, TX
Master of Business Administration
Aug 2016 - May 2018

Focused on marketing strategy, analytics, and technology commercialization.

University of North Carolina at Chapel Hill
EconomicsQuantitative Analysis
Chapel Hill, NC
Bachelor of Arts in Economics
Aug 2010 - May 2014

Completed quantitative research projects focused on consumer behavior and market dynamics.

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