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More>Coco Panda
Focused on digital marketing, consumer behavior, and marketing analytics.
Email Marketing Coordinator with 4+ years of experience supporting promotional, lifecycle, and segmented CRM campaigns for retail and SaaS brands. Skilled in campaign execution, audience segmentation, A/B testing, and performance reporting using Salesforce Marketing Cloud, Klaviyo, and Google Analytics. Known for improving email engagement, strengthening QA accuracy, and delivering on-time campaign launches.
- Managed 4-6 weekly promotional and automated email campaigns in Salesforce Marketing Cloud, supporting merchandising calendars and driving a 19% year-over-year increase in click-through rate.
- Built segmented audience lists using purchase behavior, engagement history, and lifecycle stage, increasing targeted campaign conversion rate by 14% over two quarters.
- Coordinated copy, design, QA, and scheduling with creative and ecommerce teams, helping maintain a 98% on-time deployment rate across campaigns.
- Monitored campaign performance in Google Analytics and internal dashboards, delivering weekly insights that informed subject line testing and improved open rates by 11%.
- Edited email templates with basic HTML and dynamic content blocks, reducing production turnaround time by 22% during peak seasonal campaigns.
- Supported execution of nurture, webinar, and product announcement emails in Marketo, contributing to a 16% increase in marketing qualified leads within one year.
- Maintained campaign calendars, routing approvals, and audience uploads for 20+ monthly sends, ensuring accurate segmentation and compliant deployment procedures.
- Analyzed open, click, and unsubscribe trends after each send, providing recommendations that improved average click-to-open rate by 9%.
- Partnered with content and demand generation teams to test subject lines and calls to action, helping increase webinar registration conversions by 12%.
- Performed list hygiene and suppression audits before launches, lowering bounce rates by 18% and improving overall database health.
Built a reusable QA checklist that reduced pre-send errors across campaigns and improved launch consistency for weekly promotional and lifecycle emails.
Created a standardized campaign reporting template that helped leadership compare open rate, click rate, and revenue trends across business units.
Partnered with design and CRM stakeholders to document audience segmentation rules, improving alignment between campaign strategy and execution.
Coco Panda
Focused on digital marketing, consumer behavior, and marketing analytics.
Email Marketing Coordinator with 4+ years of experience supporting promotional, lifecycle, and segmented CRM campaigns for retail and SaaS brands. Skilled in campaign execution, audience segmentation, A/B testing, and performance reporting using Salesforce Marketing Cloud, Klaviyo, and Google Analytics. Known for improving email engagement, strengthening QA accuracy, and delivering on-time campaign launches.
- Managed 4-6 weekly promotional and automated email campaigns in Salesforce Marketing Cloud, supporting merchandising calendars and driving a 19% year-over-year increase in click-through rate.
- Built segmented audience lists using purchase behavior, engagement history, and lifecycle stage, increasing targeted campaign conversion rate by 14% over two quarters.
- Coordinated copy, design, QA, and scheduling with creative and ecommerce teams, helping maintain a 98% on-time deployment rate across campaigns.
- Monitored campaign performance in Google Analytics and internal dashboards, delivering weekly insights that informed subject line testing and improved open rates by 11%.
- Edited email templates with basic HTML and dynamic content blocks, reducing production turnaround time by 22% during peak seasonal campaigns.
- Supported execution of nurture, webinar, and product announcement emails in Marketo, contributing to a 16% increase in marketing qualified leads within one year.
- Maintained campaign calendars, routing approvals, and audience uploads for 20+ monthly sends, ensuring accurate segmentation and compliant deployment procedures.
- Analyzed open, click, and unsubscribe trends after each send, providing recommendations that improved average click-to-open rate by 9%.
- Partnered with content and demand generation teams to test subject lines and calls to action, helping increase webinar registration conversions by 12%.
- Performed list hygiene and suppression audits before launches, lowering bounce rates by 18% and improving overall database health.
Built a reusable QA checklist that reduced pre-send errors across campaigns and improved launch consistency for weekly promotional and lifecycle emails.
Created a standardized campaign reporting template that helped leadership compare open rate, click rate, and revenue trends across business units.
Partnered with design and CRM stakeholders to document audience segmentation rules, improving alignment between campaign strategy and execution.
