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Leo Panda

Director of Corporate Communications
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PROFESSIONAL SUMMARY

Corporate communications leader with 12+ years of experience shaping executive messaging, media relations, crisis response, and employee communications for high-growth and publicly visible organizations. Known for translating business strategy into clear stakeholder narratives, protecting brand reputation, and leading integrated communications programs that strengthen trust, engagement, and market credibility.

KEY ACHIEVEMENTS
Executive Visibility Growth

Expanded CEO and C-suite visibility through thought leadership placements, speaking opportunities, and editorial strategy across national business outlets.

Reputation Risk Readiness

Built crisis communications playbooks and escalation protocols adopted across legal, HR, operations, and executive leadership teams.

Employee Engagement Impact

Improved internal communications consistency by establishing leadership messaging standards, enterprise newsletters, and quarterly town hall communication frameworks.

PROFESSIONAL SKILLS
Corporate Communications Strategy
Executive CommunicationsCorporate MessagingBrand ReputationThought LeadershipStakeholder Communications
Media Relations and Crisis Management
Media RelationsCrisis CommunicationsIssues ManagementSpokesperson PreparationPress Releases
Leadership and Communications Operations
Team LeadershipAgency ManagementEditorial PlanningInternal CommunicationsCommunications Analytics
PROFESSIONAL EXPERIENCE
Northstar Health Group
HealthcarePublic Company
Chicago, IL
Director of Corporate Communications
Corporate CommunicationsReputation Management
Mar 2020 - Present
  • Led enterprise communications strategy for a 14,000-employee healthcare organization, aligning executive messaging across media, investors, employees, and community stakeholders.
  • Directed crisis communications for regulatory, operational, and reputational issues, reducing average response approval time from 18 hours to 6 hours.
  • Increased positive earned media coverage by 38% through proactive media relations, executive positioning, and industry thought leadership campaigns.
  • Managed a seven-person communications team and two agencies, improving editorial planning discipline and reducing external agency spend by 16%.
  • Partnered with HR and operations to launch change communications for restructuring initiatives, sustaining employee message clarity across 22 regional sites.
Horizon Consumer Brands
Consumer GoodsFortune 1000
Minneapolis, MN
Senior Manager, Corporate Communications
Media RelationsExecutive Messaging
Jun 2015 - Feb 2020
  • Managed corporate media relations and executive communications for a national consumer brands company with $3.2B in annual revenue.
  • Developed integrated communications plans for product recalls, sustainability announcements, and leadership transitions, protecting brand trust during high-visibility moments.
  • Secured 120+ earned media placements annually across trade, regional, and national outlets by strengthening journalist relationships and message discipline.
  • Created internal communications campaigns supporting culture and transformation priorities, increasing employee newsletter engagement from 41% to 58%.
  • Prepared senior leaders for interviews, town halls, and investor-adjacent events by developing briefing materials, Q&A documents, and talking points.
EDUCATION
Northwestern University
Strategic CommunicationLeadership
Evanston, IL
Master of Science in Communication
Sep 2013 - Jun 2015

Graduate study focused on strategic communication, organizational leadership, and stakeholder engagement.

University of Wisconsin-Madison
JournalismPublic Relations
Madison, WI
Bachelor of Arts in Journalism and Mass Communication
Sep 2007 - May 2011

Completed studies in journalism, public relations, media writing, and communication ethics.

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