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Leasing and Marketing Manager with 8+ years of multifamily property management experience driving occupancy, lead conversion, and resident retention across Class A and B communities. Combines data-driven marketing, fair housing compliance, and team leadership to improve leasing velocity and revenue performance. Known for strengthening online reputation, optimizing advertising spend, and coaching teams to exceed monthly leasing goals.
Improved resident satisfaction survey scores from 84% to 93% within 12 months by standardizing follow-up communication and service recovery expectations.
Increased average Google and Apartments.com ratings from 3.8 to 4.5 stars over 10 months through review response protocols and resident engagement campaigns.
Partnered with operations leadership to tighten applicant screening and renewal planning, reducing bad debt exposure by 17% year over year.
- Led leasing and marketing strategy for a 312-unit multifamily community, raising physical occupancy from 91% to 97% within nine months.
- Managed a team of four leasing professionals, delivering weekly coaching that improved lead-to-lease conversion by 18% year over year.
- Oversaw digital advertising across Apartments.com, Zillow, and Meta campaigns, lowering cost per qualified lead by 21% while maintaining traffic volume.
- Directed pricing, concession tracking, and competitor analysis in partnership with regional leadership, supporting a 6.4% increase in effective rental rates.
- Maintained full compliance with Fair Housing and company policies, completing audits with no major findings across two consecutive review cycles.
- Executed community marketing plans for a 248-unit Class A property, increasing monthly tour volume by 24% through local outreach and social media campaigns.
- Coordinated resident events, renewal communications, and referral promotions that helped improve lease renewal rate from 52% to 61% in one year.
- Tracked traffic sources, leasing pipeline activity, and closing ratios in Yardi CRM, enabling faster follow-up and more accurate weekly forecasting.
- Supported budget planning and vendor coordination for signage, photography, and promotional materials, keeping annual marketing spend 8% under budget.
Concentration in Marketing.
Credential in good standing.
Credential in good standing.
Leasing and Marketing Manager with 8+ years of multifamily property management experience driving occupancy, lead conversion, and resident retention across Class A and B communities. Combines data-driven marketing, fair housing compliance, and team leadership to improve leasing velocity and revenue performance. Known for strengthening online reputation, optimizing advertising spend, and coaching teams to exceed monthly leasing goals.
Improved resident satisfaction survey scores from 84% to 93% within 12 months by standardizing follow-up communication and service recovery expectations.
Increased average Google and Apartments.com ratings from 3.8 to 4.5 stars over 10 months through review response protocols and resident engagement campaigns.
Partnered with operations leadership to tighten applicant screening and renewal planning, reducing bad debt exposure by 17% year over year.
- Led leasing and marketing strategy for a 312-unit multifamily community, raising physical occupancy from 91% to 97% within nine months.
- Managed a team of four leasing professionals, delivering weekly coaching that improved lead-to-lease conversion by 18% year over year.
- Oversaw digital advertising across Apartments.com, Zillow, and Meta campaigns, lowering cost per qualified lead by 21% while maintaining traffic volume.
- Directed pricing, concession tracking, and competitor analysis in partnership with regional leadership, supporting a 6.4% increase in effective rental rates.
- Maintained full compliance with Fair Housing and company policies, completing audits with no major findings across two consecutive review cycles.
- Executed community marketing plans for a 248-unit Class A property, increasing monthly tour volume by 24% through local outreach and social media campaigns.
- Coordinated resident events, renewal communications, and referral promotions that helped improve lease renewal rate from 52% to 61% in one year.
- Tracked traffic sources, leasing pipeline activity, and closing ratios in Yardi CRM, enabling faster follow-up and more accurate weekly forecasting.
- Supported budget planning and vendor coordination for signage, photography, and promotional materials, keeping annual marketing spend 8% under budget.
Concentration in Marketing.
Credential in good standing.
Credential in good standing.
