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Coco Panda

Marketing Data Coordinator
PROFESSIONAL SUMMARY

Marketing Data Coordinator with 4 years of experience supporting campaign reporting, CRM data quality, and cross-channel performance analysis. Skilled in Excel, SQL, Google Analytics, Tableau, and Salesforce, with a record of improving reporting accuracy, lead tracking, and stakeholder-ready dashboards for fast-paced marketing teams.

SKILLS
Marketing Analytics
Microsoft Excel
SQL
Google Analytics
Tableau
Salesforce CRM
HubSpot
Data Quality Management
Marketing Reporting
PROFESSIONAL EXPERIENCE
Northstar Consumer Brands
Consumer GoodsMulti-Channel Marketing
Chicago, IL
Marketing Data Coordinator
Campaign ReportingCRM Data
Sep 2022 - Present
  • Coordinated weekly campaign performance reports across email, paid search, and social channels, reducing manual reporting time by 32%.
  • Maintained Salesforce and HubSpot data for 48,000 contacts, improving lead source accuracy from 81% to 94% within six months.
  • Built Excel and Tableau dashboards tracking conversion rates, cost per lead, and pipeline influence for 12 active marketing campaigns.
  • Partnered with marketing managers to audit UTM tagging and campaign naming, decreasing attribution errors by 27% quarter over quarter.
  • Prepared monthly insights summaries for leadership, highlighting audience trends that supported a 14% increase in qualified lead volume.
Lakeview Digital Agency
Digital MarketingClient Services
Naperville, IL
Marketing Data Assistant
Digital AnalyticsClient Reporting
Jun 2020 - Aug 2022
  • Supported reporting for 18 small business clients by compiling Google Analytics, Meta Ads, and email metrics into standardized dashboards.
  • Cleaned and merged campaign data from spreadsheets and CRM exports, reducing duplicate records by 22% before client reporting cycles.
  • Tracked landing page performance and lead submissions weekly, helping account teams identify optimization opportunities across five priority accounts.
  • Documented recurring reporting procedures and quality checks, shortening onboarding time for two new coordinators by approximately three weeks.
EDUCATION
Northern Illinois University
MarketingBusiness Analytics
DeKalb, IL
Bachelor of Science in Marketing
Aug 2016 - May 2020

Completed applied projects in marketing research, business statistics, and digital campaign analysis.

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