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Coco Panda
Content Marketing Manager
PROFESSIONAL SUMMARY
Content Marketing Manager with 7+ years of experience building SEO-driven content programs for B2B SaaS and technology brands. Proven success increasing organic traffic, improving lead quality, and launching multi-channel campaigns aligned to pipeline goals. Strong background in editorial strategy, analytics, cross-functional collaboration, and performance optimization.
SKILLS
Content Strategy
SEO
Google Analytics 4
Marketing Automation
Copywriting
CMS Management
PROFESSIONAL EXPERIENCE
CloudNexus
B2B SaaSMarTech
Austin, TX
Content Marketing Manager
SEODemand Generation
May 2021 - Present
- Led content strategy across blog, email, website, and gated assets, increasing organic website sessions by 46% and marketing-qualified leads by 28% within 12 months.
- Built an SEO content calendar using keyword gap analysis and buyer intent mapping, helping 18 priority pages rank on page one for high-value terms.
- Partnered with product marketing, sales, and demand generation teams to launch integrated campaigns that supported three product releases and influenced $1.4M in pipeline.
- Managed freelance writers and internal stakeholders through an editorial workflow that improved on-time publishing from 72% to 96% across quarterly content deliverables.
RevSpark Technologies
TechnologyLead Generation
Dallas, TX
Senior Content Marketing Specialist
Content CreationAnalytics
Jul 2018 - Apr 2021
- Executed weekly content production for blogs, case studies, landing pages, and nurture emails, contributing to a 34% year-over-year increase in inbound lead volume.
- Optimized underperforming website content using search intent, internal linking, and metadata updates, lifting non-branded organic traffic by 39% over nine months.
- Developed customer-centric case studies and sales enablement content that improved email click-through rates by 22% and supported stronger mid-funnel conversion performance.
- Tracked campaign and content KPIs in Google Analytics and HubSpot, delivering monthly reporting that informed budget allocation and quarterly editorial priorities.
EDUCATION
Texas A&M University
CommunicationDigital Media
College Station, TX
Bachelor of Arts in Communication
Aug 2014 - May 2018
Focused on digital media, persuasive writing, and strategic communication.
Coco Panda
Content Marketing Manager
PROFESSIONAL SUMMARY
Content Marketing Manager with 7+ years of experience building SEO-driven content programs for B2B SaaS and technology brands. Proven success increasing organic traffic, improving lead quality, and launching multi-channel campaigns aligned to pipeline goals. Strong background in editorial strategy, analytics, cross-functional collaboration, and performance optimization.
SKILLS
Content Strategy
SEO
Google Analytics 4
Marketing Automation
Copywriting
CMS Management
PROFESSIONAL EXPERIENCE
CloudNexus
B2B SaaSMarTech
Austin, TX
Content Marketing Manager
SEODemand Generation
May 2021 - Present
- Led content strategy across blog, email, website, and gated assets, increasing organic website sessions by 46% and marketing-qualified leads by 28% within 12 months.
- Built an SEO content calendar using keyword gap analysis and buyer intent mapping, helping 18 priority pages rank on page one for high-value terms.
- Partnered with product marketing, sales, and demand generation teams to launch integrated campaigns that supported three product releases and influenced $1.4M in pipeline.
- Managed freelance writers and internal stakeholders through an editorial workflow that improved on-time publishing from 72% to 96% across quarterly content deliverables.
RevSpark Technologies
TechnologyLead Generation
Dallas, TX
Senior Content Marketing Specialist
Content CreationAnalytics
Jul 2018 - Apr 2021
- Executed weekly content production for blogs, case studies, landing pages, and nurture emails, contributing to a 34% year-over-year increase in inbound lead volume.
- Optimized underperforming website content using search intent, internal linking, and metadata updates, lifting non-branded organic traffic by 39% over nine months.
- Developed customer-centric case studies and sales enablement content that improved email click-through rates by 22% and supported stronger mid-funnel conversion performance.
- Tracked campaign and content KPIs in Google Analytics and HubSpot, delivering monthly reporting that informed budget allocation and quarterly editorial priorities.
EDUCATION
Texas A&M University
CommunicationDigital Media
College Station, TX
Bachelor of Arts in Communication
Aug 2014 - May 2018
Focused on digital media, persuasive writing, and strategic communication.
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