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Leo Panda

Transforming expertise into professional impact.
Director of New Business Development
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PROFESSIONAL SKILLS
Business Development Strategy
Go-to-Market StrategyMarket ExpansionStrategic PartnershipsPipeline DevelopmentAccount Segmentation
Revenue Leadership
Enterprise SalesRevenue ForecastingP&L ManagementContract NegotiationExecutive Presentations
Tools & Analytics
SalesforceHubSpotTableauLinkedIn Sales NavigatorSales Performance Dashboards
EDUCATION
Northwestern University, Kellogg School of Management
MBAStrategy
Master of Business Administration
Evanston, ILSep 2012 - Jun 2014

Concentration in strategy and marketing; completed executive projects in market entry and competitive positioning.

University of Wisconsin-Madison
BusinessMarketing
Bachelor of Business Administration
Madison, WISep 2004 - May 2008

Major in marketing with emphasis on business analytics and professional selling.

PROFESSIONAL SUMMARY

Director of New Business Development with 12+ years of experience driving B2B revenue growth, strategic partnerships, and market expansion across SaaS and professional services. Skilled in building executive relationships, developing scalable go-to-market plans, and leading teams that convert complex opportunities into profitable, long-term accounts.

KEY ACHIEVEMENTS
Enterprise Growth Playbook

Built a repeatable enterprise prospecting model adopted across three regions, improving qualified opportunity creation consistency and sales leadership visibility.

Strategic Partnership Impact

Recognized by executive leadership for developing high-value channel relationships that accelerated entry into regulated healthcare and financial services accounts.

Leadership Advancement

Promoted twice within four years for exceeding new logo acquisition goals and mentoring high-performing business development managers.

PROFESSIONAL EXPERIENCE
Northstar Digital Solutions
Chicago, IL
B2B SaaSDigital Transformation
Director of New Business Development
Mar 2020 - Present
Revenue GrowthStrategic Partnerships
  • Led national new business strategy for mid-market and enterprise accounts, expanding annual recurring revenue by 38% within eight quarters.
  • Managed a team of nine business development managers, improving qualified pipeline conversion from 22% to 31% through coaching and deal reviews.
  • Developed partnership program with consulting firms and systems integrators, generating $18.6M in influenced pipeline during the first year.
  • Presented quarterly market expansion plans to C-suite executives, aligning pricing, sales capacity, and target verticals with revenue objectives.
  • Negotiated complex multi-year agreements averaging $1.2M in contract value while maintaining margin discipline and executive stakeholder alignment.
Summit Advisory Group
Milwaukee, WI
Professional ServicesManagement Consulting
Senior Business Development Manager
Jul 2015 - Feb 2020
Enterprise SalesMarket Expansion
  • Built a regional business development function from the ground up, increasing new client revenue from $4.1M to $9.7M in three years.
  • Created account-based prospecting campaigns for healthcare, manufacturing, and financial services, resulting in 46 new executive-level meetings per quarter.
  • Partnered with practice leaders to package consulting offerings, reducing sales cycle length by 24% for transformation and operations engagements.
  • Implemented Salesforce forecasting standards and pipeline governance, improving forecast accuracy from 71% to 89% within two planning cycles.

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