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Coco Panda

National Account Executive
SKILLS
National Account Management
Contract Negotiation
Pipeline Forecasting
Strategic Selling
Salesforce CRM
Cross-Functional Leadership
EDUCATION
Indiana University
MarketingBusiness
Bachelor of Science in Marketing
Bloomington, INAug 2012 - May 2016

Focused on B2B sales strategy, market research, and business communication.

PROFESSIONAL SUMMARY

Results-driven National Account Executive with 8+ years of experience growing enterprise and national retail relationships, leading contract negotiations, and exceeding revenue targets. Strong background in strategic account planning, cross-functional selling, and pipeline forecasting, with a record of expanding wallet share and retaining high-value customers.

KEY ACHIEVEMENTS
President's Club Honoree

Recognized in President's Club twice for ranking in the top 10% of national sellers across enterprise and strategic account segments.

High Retention Performance

Maintained 96% average annual renewal performance across named national accounts by improving executive alignment, commercial reviews, and customer success coordination.

Scaled Account Planning Process

Built quarterly business review templates adopted by regional sales leaders to standardize account planning, pipeline visibility, and cross-functional action tracking.

PROFESSIONAL EXPERIENCE
BluePeak Consumer Solutions
Chicago, IL
CPGNational Retail
National Account Executive
Apr 2021 - Present
Enterprise SalesAccount Growth
  • Managed a $14.8M national account portfolio across mass retail and grocery channels, delivering 112% of annual revenue quota in 2023.
  • Negotiated multi-year pricing, assortment, and promotional agreements with key buyers, increasing average account gross margin by 3.6 percentage points.
  • Developed joint business plans with category, supply chain, and marketing partners that expanded shelf placement in 420 store locations nationwide.
  • Led quarterly forecast reviews and opportunity mapping in Salesforce, improving forecast accuracy from 71% to 91% over four consecutive quarters.
  • Recovered two at-risk accounts through executive relationship management and service recovery planning, preserving $2.1M in annual recurring revenue.
NorthStar Business Products
Milwaukee, WI
B2B DistributionOffice Solutions
Account Executive
Jul 2017 - Mar 2021
B2B SalesClient Retention
  • Grew regional and strategic account revenue from $6.3M to $8.9M within two years by targeting upsell opportunities and underpenetrated buying centers.
  • Prospected, pitched, and closed 18 new multi-location customers, shortening average sales cycle by 15 days through tighter qualification and proposal discipline.
  • Partnered with operations and customer service teams to improve order-fill performance, helping raise client satisfaction scores from 84% to 93%.
  • Conducted pricing reviews and renewal negotiations for complex agreements, achieving a 94% renewal rate across assigned mid-market and national accounts.

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