PPandaResume

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Leo Panda

Freelance Writer
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PROFESSIONAL SUMMARY

Freelance Writer with 5+ years of experience creating SEO content, website copy, and thought leadership for B2B, wellness, and lifestyle brands. Strong record of translating complex ideas into clear messaging that drives traffic, engagement, and lead generation. Known for fast turnaround, clean copy, and consistent on-time delivery.

SKILLS
SEO Content Writing
Copywriting
Content Strategy
Keyword Research
AP Style Editing
WordPress CMS
PROFESSIONAL EXPERIENCE
Self-Employed
FreelanceContent Marketing
Brooklyn, NY
Freelance Writer
SEOCopywriting
Jan 2022 - Present
  • Produced SEO-driven blog posts, landing pages, and email copy for 15 B2B and lifestyle clients, helping increase average organic sessions by 28% within six months.
  • Interviewed subject matter experts and translated complex topics into clear, brand-aligned content, contributing to a 32% lift in newsletter click-through rates across four accounts.
  • Managed assignments from brief through final delivery using editorial calendars and client style guides, maintaining a 98% on-time submission rate over 24 months.
  • Optimized existing website copy with updated keywords, headers, and internal links, improving average time on page by 19% for a regional wellness brand.
North Street Creative
AgencyB2B Marketing
New York, NY
Content Writer
B2BEditorial
Jun 2018 - Dec 2021
  • Drafted long-form articles, case studies, and social copy for SaaS and professional services clients, supporting campaigns that generated 180 marketing-qualified leads in 2022.
  • Partnered with account managers and designers to align messaging across web, email, and paid channels, reducing revision rounds by 25% on average.
  • Researched audience pain points, competitor messaging, and keyword opportunities to build content briefs that improved first-draft approval rates from 61% to 84%.
  • Edited junior contributors' drafts for grammar, structure, and tone consistency, helping the team increase weekly publishing volume from 12 to 17 assets.
SELECTED PROJECTS
Founder Thought Leadership Content Series - Contract Writer and Content Strategist
Jul 2023 - Nov 2023
  • Built a 12-article thought leadership series for an early-stage fintech startup, increasing non-branded search impressions by 41% in five months.
  • Developed voice and messaging guidelines from founder interviews, which shortened content approval cycles from seven days to four days.
  • Repurposed long-form articles into email and LinkedIn content, helping the client grow newsletter subscribers by 18% during the campaign period.
EDUCATION
Boston University
WritingJournalism
Boston, MA
Bachelor of Arts in English
Sep 2014 - May 2018

Minor in Journalism; wrote feature stories and editorials for the campus newspaper.

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