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Leo Panda
Director of Marketing Communications
PROFESSIONAL SUMMARY

Marketing communications leader with 12+ years of experience building integrated brand, PR, content, and executive communications programs for B2B technology and professional services companies. Skilled at leading cross-functional teams, translating business strategy into compelling messaging, and using analytics to improve awareness, engagement, pipeline influence, and market credibility.

KEY ACHIEVEMENTS
Enterprise Messaging Alignment

Built a scalable brand voice framework adopted by marketing, sales, customer success, and executive teams across three business units.

Market Visibility Growth

Led communications planning for a category expansion that increased analyst mentions and strengthened competitive positioning within six months.

Marketing Impact Measurement

Developed a measurement scorecard linking communications activity to pipeline influence, engagement quality, share of voice, and customer retention signals.

PROFESSIONAL SKILLS
Marketing Communications Strategy
Integrated Communications PlanningBrand MessagingExecutive CommunicationsPublic RelationsThought Leadership
Demand Generation & Content
Content StrategyProduct Marketing AlignmentCampaign DevelopmentCustomer StorytellingSEO Content
Analytics, Leadership & Tools
Team LeadershipBudget ManagementAgency ManagementSalesforceHubSpot
PROFESSIONAL EXPERIENCE
Nexora Systems
B2B SaaSEnterprise Technology
Chicago, IL
Director of Marketing Communications
Brand StrategyExecutive Communications
Mar 2020 - Present
  • Directed integrated marketing communications for a $180M SaaS portfolio, increasing qualified website engagement 38% and improving sales enablement adoption across regions.
  • Led a team of nine across content, PR, social, and internal communications, improving campaign delivery speed by 27% within one fiscal year.
  • Repositioned corporate messaging after a product portfolio consolidation, helping raise brand preference scores 18% among enterprise technology buyers.
  • Managed $2.4M annual communications budget and six agency partners, reducing outside spend 14% while maintaining media coverage and content output.
  • Partnered with product marketing and sales leadership to launch account-based content programs that influenced $22M in attributed pipeline.
Hartwell Advisory Group
Professional ServicesGrowth Marketing
Milwaukee, WI
Senior Marketing Communications Manager
Content StrategyPublic Relations
Jul 2015 - Feb 2020
  • Built the firm’s first integrated content and PR calendar, increasing organic traffic 52% and generating 1,900 new marketing-qualified leads annually.
  • Developed executive thought leadership campaigns for senior partners, securing 34 industry placements and supporting expansion into two new regional markets.
  • Standardized messaging, sales collateral, and client case studies across five practice areas, shortening proposal development time by 31%.
  • Implemented HubSpot campaign reporting and lead source attribution, improving visibility into communications ROI and reallocating spend toward higher-converting channels.
EDUCATION
Northwestern University
Marketing CommunicationsGraduate Degree
Evanston, IL
Master of Science in Integrated Marketing Communications
Sep 2012 - Jun 2014

Focused on brand strategy, consumer insights, digital communications, and marketing analytics.

University of Wisconsin-Madison
CommunicationsPublic Relations
Madison, WI
Bachelor of Arts in Journalism and Mass Communication
Sep 2004 - May 2008

Graduated with emphasis in strategic communication, media writing, and public relations.

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