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Leo Panda
Enterprise Marketing Manager
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PROFESSIONAL SUMMARY

Enterprise Marketing Manager with 8 years of experience driving B2B demand generation, ABM, and sales-aligned campaign strategy for SaaS and technology companies. Proven record increasing qualified pipeline, improving conversion rates, and leading cross-functional teams across product, sales, and revenue operations.

PROFESSIONAL SKILLS
Enterprise Demand Generation
Account-Based MarketingIntegrated Campaign StrategyPipeline AccelerationLead NurturingWebinar Programs
Marketing Operations & Analytics
SalesforceHubSpotMarketoGoogle Analytics 4Marketing Attribution
Leadership & Go-to-Market
Cross-Functional LeadershipSales EnablementProduct MarketingBudget ManagementExecutive Stakeholder Management
PROFESSIONAL EXPERIENCE
Nexora Software
B2B SaaSEnterprise Technology
Chicago, IL
Enterprise Marketing Manager
Demand GenerationABM
Sep 2021 - Present
  • Led enterprise demand generation strategy across ABM, webinars, paid media, and email, generating $18.4M in influenced pipeline within 12 months.
  • Partnered with sales leadership to define tiered account segments, improving enterprise opportunity conversion by 23% and shortening average sales cycle by 18 days.
  • Managed a $1.6M annual marketing budget, reallocating spend toward high-intent channels and reducing cost per qualified opportunity by 31%.
  • Built executive dashboards in Salesforce and Marketo, improving campaign attribution visibility and enabling monthly pipeline reviews with revenue leadership.
  • Directed three marketing specialists and coordinated product, creative, and operations teams to launch 14 integrated campaigns across North America.
StratusPoint Solutions
Cloud ServicesManaged IT
Milwaukee, WI
Senior Marketing Campaign Manager
Campaign StrategyMarketing Operations
Jun 2017 - Aug 2021
  • Developed multi-channel marketing campaigns targeting mid-market and enterprise buyers, increasing marketing-sourced revenue from $4.2M to $7.1M in two years.
  • Launched account-based programs for 250 strategic accounts, contributing to a 34% lift in meeting bookings and 19% higher deal velocity.
  • Collaborated with product marketing to refresh messaging for cybersecurity and cloud offerings, improving landing page conversion rates from 3.8% to 6.5%.
  • Standardized lead scoring and lifecycle definitions with sales operations, raising MQL-to-SQL acceptance from 61% to 82% within three quarters.
EDUCATION
University of Wisconsin-Madison
Business SchoolMarketing Strategy
Madison, WI
Bachelor of Business Administration in Marketing
Sep 2012 - May 2016

Focused on marketing strategy, business analytics, consumer behavior, and integrated communications.

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