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More>Coco Panda
Graduated with a focus on digital advertising, consumer insights, and media planning.
Programmatic Buyer with 5+ years of experience managing display, video, mobile, and CTV campaigns across DSPs for retail, CPG, and B2B clients. Skilled in campaign setup, pacing, bid optimization, audience strategy, and performance analysis. Consistently improves ROAS, lowers CPA, and delivers brand-safe media execution in fast-paced agency environments.
Delivered a 31% year-over-year improvement in blended ROAS across retail and CPG accounts by reallocating spend toward high-performing audience and inventory segments.
Built a standardized pacing and optimization framework adopted by six buyers, reducing weekly budget variance and improving on-time delivery across active campaigns.
Recognized by leadership for launching a cross-channel test roadmap that expanded connected TV investment while maintaining CPA targets for two national advertisers.
- Managed $4.2M in quarterly programmatic spend across display, video, native, and CTV campaigns, consistently hitting pacing targets within 3% variance.
- Optimized bids, frequency caps, audience segments, and inventory sources to improve client ROAS by 24% and reduce CPA by 18% year over year.
- Built weekly performance reports and optimization narratives for clients, translating campaign data into actionable recommendations that increased renewal rates across three accounts.
- Partnered with ad operations, analytics, and account teams to troubleshoot delivery issues, maintain tracking accuracy, and ensure brand safety compliance.
- Supported campaign setup, QA, and daily optimization for eight mid-market clients across retail and finance verticals using DV360 and The Trade Desk.
- Monitored pacing, win rates, viewability, and post-click performance to identify underperforming tactics and drive a 16% average improvement in CTR.
- Executed audience and creative tests that increased completed video view rate by 21% while keeping CPMs aligned with approved planning benchmarks.
- Reconciled delivery data with platform and third-party reporting, helping reduce billing discrepancies and improve campaign wrap accuracy for monthly close cycles.
Programmatic advertising credential.
Digital media buying credential.
Coco Panda
Graduated with a focus on digital advertising, consumer insights, and media planning.
Programmatic Buyer with 5+ years of experience managing display, video, mobile, and CTV campaigns across DSPs for retail, CPG, and B2B clients. Skilled in campaign setup, pacing, bid optimization, audience strategy, and performance analysis. Consistently improves ROAS, lowers CPA, and delivers brand-safe media execution in fast-paced agency environments.
Delivered a 31% year-over-year improvement in blended ROAS across retail and CPG accounts by reallocating spend toward high-performing audience and inventory segments.
Built a standardized pacing and optimization framework adopted by six buyers, reducing weekly budget variance and improving on-time delivery across active campaigns.
Recognized by leadership for launching a cross-channel test roadmap that expanded connected TV investment while maintaining CPA targets for two national advertisers.
- Managed $4.2M in quarterly programmatic spend across display, video, native, and CTV campaigns, consistently hitting pacing targets within 3% variance.
- Optimized bids, frequency caps, audience segments, and inventory sources to improve client ROAS by 24% and reduce CPA by 18% year over year.
- Built weekly performance reports and optimization narratives for clients, translating campaign data into actionable recommendations that increased renewal rates across three accounts.
- Partnered with ad operations, analytics, and account teams to troubleshoot delivery issues, maintain tracking accuracy, and ensure brand safety compliance.
- Supported campaign setup, QA, and daily optimization for eight mid-market clients across retail and finance verticals using DV360 and The Trade Desk.
- Monitored pacing, win rates, viewability, and post-click performance to identify underperforming tactics and drive a 16% average improvement in CTR.
- Executed audience and creative tests that increased completed video view rate by 21% while keeping CPMs aligned with approved planning benchmarks.
- Reconciled delivery data with platform and third-party reporting, helping reduce billing discrepancies and improve campaign wrap accuracy for monthly close cycles.
Programmatic advertising credential.
Digital media buying credential.
