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Graduated with a focus on digital advertising, consumer insights, and media planning.
Programmatic Buyer with 5+ years of experience managing display, video, mobile, and CTV campaigns across DSPs for retail, CPG, and B2B clients. Skilled in campaign setup, pacing, bid optimization, audience strategy, and performance analysis. Consistently improves ROAS, lowers CPA, and delivers brand-safe media execution in fast-paced agency environments.
Delivered a 31% year-over-year improvement in blended ROAS across retail and CPG accounts by reallocating spend toward high-performing audience and inventory segments.
Built a standardized pacing and optimization framework adopted by six buyers, reducing weekly budget variance and improving on-time delivery across active campaigns.
Recognized by leadership for launching a cross-channel test roadmap that expanded connected TV investment while maintaining CPA targets for two national advertisers.
Programmatic advertising credential.
Digital media buying credential.
Graduated with a focus on digital advertising, consumer insights, and media planning.
Programmatic Buyer with 5+ years of experience managing display, video, mobile, and CTV campaigns across DSPs for retail, CPG, and B2B clients. Skilled in campaign setup, pacing, bid optimization, audience strategy, and performance analysis. Consistently improves ROAS, lowers CPA, and delivers brand-safe media execution in fast-paced agency environments.
Delivered a 31% year-over-year improvement in blended ROAS across retail and CPG accounts by reallocating spend toward high-performing audience and inventory segments.
Built a standardized pacing and optimization framework adopted by six buyers, reducing weekly budget variance and improving on-time delivery across active campaigns.
Recognized by leadership for launching a cross-channel test roadmap that expanded connected TV investment while maintaining CPA targets for two national advertisers.
Programmatic advertising credential.
Digital media buying credential.