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More>Coco Panda
Social Media Marketing Coordinator with 4+ years of experience managing organic content, paid social support, influencer outreach, and campaign reporting for B2C and lifestyle brands. Skilled in content calendars, community engagement, Meta and TikTok platforms, and performance analysis. Increased engagement, follower growth, and click-through rates through audience-focused campaigns and data-driven optimization.
- Managed daily content publishing across Instagram, TikTok, Facebook, and Pinterest, increasing average monthly engagement by 38% within 10 months through trend-based creative planning.
- Built and maintained a 90-day content calendar aligned with product launches, promotions, and seasonal campaigns, improving on-time posting compliance from 82% to 98%.
- Partnered with designers and copywriters to produce short-form video, static assets, and captions that grew Instagram followers by 24% year over year.
- Monitored campaign KPIs using Meta Business Suite, Google Analytics, and native platform insights, delivering weekly reports that helped improve click-through rate by 19%.
- Supported influencer seeding and UGC initiatives with 35 micro-creators, generating 120 plus reusable content assets and contributing to a 14% lift in website sessions.
- Scheduled and published social content for three regional retail brands, maintaining consistent voice and increasing average post reach by 27% over 12 months.
- Responded to customer comments and direct messages within brand guidelines, improving average response time by 41% and supporting higher online review sentiment.
- Assisted with paid social campaign setup, audience targeting, and creative testing, helping reduce cost per click by 16% across Facebook and Instagram campaigns.
- Coordinated monthly promotional calendars with merchandising and email teams, ensuring integrated messaging that contributed to a 12% increase in campaign conversion rate.
Strong foundation in digital marketing, consumer behavior, brand communications, and campaign analysis.
Coco Panda
Social Media Marketing Coordinator with 4+ years of experience managing organic content, paid social support, influencer outreach, and campaign reporting for B2C and lifestyle brands. Skilled in content calendars, community engagement, Meta and TikTok platforms, and performance analysis. Increased engagement, follower growth, and click-through rates through audience-focused campaigns and data-driven optimization.
- Managed daily content publishing across Instagram, TikTok, Facebook, and Pinterest, increasing average monthly engagement by 38% within 10 months through trend-based creative planning.
- Built and maintained a 90-day content calendar aligned with product launches, promotions, and seasonal campaigns, improving on-time posting compliance from 82% to 98%.
- Partnered with designers and copywriters to produce short-form video, static assets, and captions that grew Instagram followers by 24% year over year.
- Monitored campaign KPIs using Meta Business Suite, Google Analytics, and native platform insights, delivering weekly reports that helped improve click-through rate by 19%.
- Supported influencer seeding and UGC initiatives with 35 micro-creators, generating 120 plus reusable content assets and contributing to a 14% lift in website sessions.
- Scheduled and published social content for three regional retail brands, maintaining consistent voice and increasing average post reach by 27% over 12 months.
- Responded to customer comments and direct messages within brand guidelines, improving average response time by 41% and supporting higher online review sentiment.
- Assisted with paid social campaign setup, audience targeting, and creative testing, helping reduce cost per click by 16% across Facebook and Instagram campaigns.
- Coordinated monthly promotional calendars with merchandising and email teams, ensuring integrated messaging that contributed to a 12% increase in campaign conversion rate.
Strong foundation in digital marketing, consumer behavior, brand communications, and campaign analysis.
