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Coco Panda

Digital and Social Media Specialist
PROFESSIONAL SUMMARY

Digital and Social Media Specialist with 5+ years of experience driving brand growth through paid social, content strategy, and performance analytics. Proven success increasing engagement, lowering acquisition costs, and improving conversion rates across Meta, LinkedIn, Instagram, and email campaigns. Strong partner to creative, sales, and ecommerce teams in fast-paced B2B and consumer environments.

SKILLS
Social Media Strategy
Paid Social Advertising
Content Calendar Management
Google Analytics 4
Email Marketing
Canva & Adobe Express
PROFESSIONAL EXPERIENCE
UrbanNest Home
EcommerceConsumer Goods
Chicago, IL
Digital and Social Media Specialist
Paid SocialContent Marketing
May 2022 - Present
  • Managed organic and paid social campaigns across Instagram, Facebook, Pinterest, and TikTok, increasing follower growth by 38% and lifting social-driven ecommerce revenue 24% year over year.
  • Built monthly content calendars aligned to product launches and seasonal promotions, improving posting consistency by 100% and raising average engagement rate from 2.9% to 4.6%.
  • Launched audience testing and creative optimization for Meta ads, reducing cost per acquisition by 19% while increasing click-through rate by 27% within two quarters.
  • Partnered with email and design teams to repurpose high-performing social content, contributing to a 16% increase in campaign conversions and stronger cross-channel brand consistency.
NorthPoint Software
B2B SaaSTechnology
Milwaukee, WI
Social Media Coordinator
Lead GenerationAnalytics
Jul 2019 - Apr 2022
  • Supported multi-channel digital campaigns for lead generation, managing LinkedIn, Facebook, and email execution that helped increase marketing qualified leads by 31% over 12 months.
  • Created social copy, campaign visuals, and landing page recommendations for webinars and product announcements, improving average social click-through rate from 0.9% to 1.5%.
  • Monitored campaign performance in Google Analytics, HubSpot, and native social platforms, delivering weekly reporting that informed budget shifts and improved paid media efficiency.
  • Coordinated employee advocacy and customer story promotion programs, expanding branded content reach by 42% and strengthening audience trust with more consistent proof-based messaging.
EDUCATION
University of Wisconsin-Madison
MarketingBusiness
Madison, WI
Bachelor of Business Administration in Marketing
Sep 2015 - May 2019

Studied digital marketing, consumer behavior, and integrated brand communications.

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