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Leo Panda

Transforming expertise into professional impact.
Senior Copywriter
SKILLS
Brand Storytelling
SEO Copywriting
Conversion Copywriting
Email Marketing
Content Strategy
A/B Testing
UX Writing
Stakeholder Collaboration
Editorial Workflow
EDUCATION
University of California, Berkeley
WritingCommunication
Bachelor of Arts in English
Berkeley, CASep 2013 - May 2017

Focused on rhetoric, persuasive writing, digital media, and audience analysis.

PROFESSIONAL SUMMARY

Senior copywriter with 6+ years creating brand, SEO, email, and conversion-focused content for B2B and DTC audiences. Known for turning complex products into clear, persuasive messaging that improves engagement, lead quality, and launch performance. Partner closely with marketing, product, and sales teams to deliver consistent voice and measurable results across channels.

PROFESSIONAL EXPERIENCE
BrightWave Creative
New York, NY
AgencyB2B SaaS
Senior Copywriter
Jan 2022 - Present
SEO CopywritingBrand Voice
  • Wrote landing pages, paid social ads, email campaigns, and product messaging for 12+ B2B and DTC clients, improving average conversion rates by 18%.
  • Partnered with SEO, design, and lifecycle marketing teams to refresh content calendars and brand voice guidelines, cutting revision cycles by 30%.
  • Developed A/B-tested headlines and CTA variants across 40+ campaigns, increasing click-through rates by 22% and lowering acquisition costs for priority offers.
  • Led tone-of-voice workshops for account teams and clients, enabling faster approvals and more consistent messaging across web, email, and sales collateral.
Nexus Health Solutions
Chicago, IL
HealthcareIn-house Marketing
Copywriter
Jun 2018 - Dec 2021
Lifecycle EmailContent Strategy
  • Produced web copy, blog articles, case studies, and nurture emails supporting a full-funnel strategy that generated 1,500+ qualified leads annually.
  • Collaborated with product marketers and subject-matter experts to translate technical features into customer-friendly messaging, reducing content rework by 25%.
  • Optimized pages for SEO through keyword research, metadata, and internal linking, helping 18 priority pages reach first-page rankings within six months.
  • Managed editorial calendars and stakeholder feedback for 6 product launches, delivering on-time assets while maintaining brand consistency and compliance standards.
SELECTED PROJECTS
Website Messaging Refresh
Jan 2024 - Apr 2024
Lead Copywriter
  • Led copy and messaging for a homepage and landing page refresh for a SaaS product launch, aligning value proposition, social proof, and CTA hierarchy.
  • Partnered with design and paid media teams to test three headline sets, contributing to a 14% lift in demo requests over six weeks.

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